Behind the Brand: Svaha USA

Image/Svaha

Image/Svaha

1) What is the name of your company:

Svaha USA

2) What does your company make:

All of our clothing is STEAM (Science, Technology, Engineering, Art, and Math) inspired with fun prints and designs. We now sell kids clothing, adults clothing, baby clothing, accessories, and more!  

Image/Svaha

Image/Svaha

3) Who is the founder:

Jaya Iyer

4) When was your company founded:

June 2, 2015

5) Why did you feel inspired to create your company:

In 2015, I created Svaha USA after I found myself in a predicament. My daughter was space-obsessed and wanted to be an astronaut, but couldn't find a single girl’s astronaut shirt, or for that matter, any science or technology-themed clothes for girls! As an apparel industry professional, I decided to encourage my daughter’s passion in the best way I knew how – with clothes! Here at Svaha, our mission is to start a clothing revolution for adults and kids to empower them to be whatever they want to be such as scientists, engineers, astronauts, and more. Our clothing is designed to confront gender stereotypes and encourage all to embrace their passions.

Image/Svaha

Image/Svaha

Image/Svaha

Image/Svaha

Image/Svaha

Image/Svaha

6) What do you love most about running your company:

I love how involved and passionate our customers are! We are constantly getting design ideas from them and they are always spreading the word about us to their friends and on social media. Our customers are as passionate as we are about our mission and their loyalty and love for the brand has helped us expand each year!

7) If you could have one person from history or fiction wearing your clothing/accessories, who would it be:

I would love if Rosalind Franklin wore our DNA Iconic Double Helix Dress!

8) Where can we find you and your company online:

www.svahausa.com or www.gosteamgo.com