Iris van Herpen's 3D-Printed Looks: From Fashion Week to Camila Cabello's New Music Video
Iris van Herpen's 3D-Printed Looks: From Fashion Week to Camila Cabello's New Music Video.
Fashion technology and pop music collide in Camila Cabello's new video for "Never be the Same." In the video, released on March 8, the Cuban-American popstar wears a dress created by Dutch designer Iris van Herpen, the pioneer of 3D-printed haute couture. The semi-translucent frock, featured when Cabello sings inside a clear box, is from Van Herpen's 2017 "Between the Lines" collection. Note: Representatives from Iris van Herpen have not yet confirmed that the dress is in fact the same, but we are pretty sure!
Iris van Herpen uses 3D-printing and laser-cutting to bring her couture visions to fashion reality in a mix of innovation and artistry. The designer debuted her first 3D-printed dress in 2010. In 2011, one of her wearable sculptures, dubbed the "Escapism Dress," graced the runways of Paris Fashion Week and earned her accolades from Time Magazine for one of the best inventions of the year. This past February's Paris Fashion Week saw van Herpen's ethereal "Ludi Naturae" show.
And check out some of the behind-the-scenes action here!
Camila Cabello's "Never Be the Same" video is not Iris van Herpen's first foray into the music scene. On the cover of her 2011 album Biophilia, Björk, wears an outfit from the couturier. At her "Fame" perfume launch in 2012, Lady Gaga wore an especially avant-garde Iris van Herpen number. Beyoncé wears a dramatic 3D-printed dress in her 2013 "Mine" video.
Of course, van Herpen's looks are also often spotted on the red carpet. In July of 2017, Cara Delevingne wore a thematically appropriate 3D-printed dress to the premiere of sci-fi flick Valerian and the City of a Thousand Planets.
Van Herpen's artistry is so unprecedented that it warrants its own museum collection. The touring Iris van Herpen: Transforming Fashion exhibit is currently on view at Phoenix Art Museum in Arizona.
We can't wait to see what Iris van Herpen will create next, how she'll continue to move fashion forward, and where and when we'll spot one of her iconic pieces.