A Smart Jacket by Google and Levi's Won Best Wearable at SXSW

At SXSW's 2018 Interactive Innovation Awards, Google's Jacquard took the prize for best of wearable technology. The technology is incorporated in Levi's new smart coat, the Commuter Trucker Jacket with Jacquard by Google.

This wearable combines a cool, clean denim look with the pioneering Jacquard technology developed by Google's Advanced Technology and Projects division, a.k.a. Atap.

Check out how the Jacquard works, below!

Video/Google ATAP



The Jacquard snap tag, conductive Jacquard Thread, and the Jacquard app come together to make this fashion tech piece function. The snap tag, worn at the cuff, is the brains of the outfit. It's equipped with a battery, Bluetooth Low Energy radio, an LED light, a haptic motor, and a USB charger. It's removable for recharging or when the coat needs cleaning.

See how Google's Jacquard and Levi's Commuter Trucker Jacket work together:


The snap tag connects to your phone with Bluetooth, and notifications are received either via the light on the snap tag or through a haptic buzz—or both. It's a two-way street with the coat; the wearer can communicate with her smartphone by gesturing across the jacket's touch-responsive sleeve. That way your phone can stay tucked away, and you can be hands-free—but connected and stylish.


Levi's Commuter Trucker jacket with Jacquard by Google comes in one color called "Jacquard Rinse" and retails for $350.00.